Privacy Policy
The Athletic Performance Platform Ltd
Effective Date: 29/7/2025
1. Who We Are
At The Athletic Performance Platform Ltd, we are committed to protecting your personal data and your privacy. As a UK-based company, we operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy outlines how we collect, use, store, and protect your information when you use our website and coaching services.
2. Information We Collect
We collect various types of personal information to deliver our services effectively. This includes identity and contact data such as your name, email address, phone number, and date of birth. We also collect health and performance information, including injury history, training goals, and physical assessments, particularly through our coaching software provider, TeamBuildr. In addition, we collect billing and payment details securely through Squarespace Checkout. Please note that we do not store your full payment details on our own servers.
3. How We Collect Your Data
Your data may be collected in several ways. You provide information directly when you sign up for services, submit forms, or communicate with us. We also collect data automatically through cookies and website analytics when you interact with our website. Some data, like performance logs and training feedback, are gathered via TeamBuildr as part of our programme delivery.
4. Why We Use Your Data (Legal Basis)
We process your personal data in line with UK GDPR using the following legal bases: (1) Contractual necessity – to provide our coaching services and fulfil your purchase; (2) Consent – particularly for collecting health and fitness-related data; (3) Legal obligation – to comply with tax, finance, or regulatory requirements; and (4) Legitimate interest – to run and improve our services in ways that do not override your privacy rights.
5. How We Use Your Information
Your information is used to provide and personalise strength and conditioning programmes, monitor athletic progress, process payments, and maintain communication with you. We may also use your information to improve our services, comply with legal requirements, or respond to your enquiries and feedback.
6. Sharing Your Information
We do not sell your personal information. However, we may share data with trusted third-party services necessary for delivering our coaching programmes. These include Squarespace (for checkout and payment processing), TeamBuildr (for programme management), and selected IT or administrative service providers. All partners are required to handle your data in line with UK GDPR and maintain appropriate safeguards.
7. International Data Transfers
Some of our service providers, including Squarespace and TeamBuildr, may process data outside the UK. Where this is the case, we ensure that your data is protected using lawful transfer mechanisms such as Standard Contractual Clauses or transfers to countries with an adequacy decision from the UK government.
8. Data Security
We take data protection seriously and use a combination of technical, physical, and organisational security measures to keep your information safe. This includes encryption, password-protected systems, secure storage, and access restrictions. However, no online platform can guarantee 100% security, so we recommend you take precautions when sharing personal data online.
9. Data Retention
We retain your personal data only for as long as necessary. Typically, we will keep your information for the duration of your service and for up to six years after in order to meet our legal, tax, and accounting obligations. Health and training records may be retained longer with your consent or stored in anonymised form for internal performance tracking.
10. Your Rights
Under the UK GDPR, you have rights regarding your personal data. These include the right to access the data we hold about you, correct any inaccuracies, request deletion or restriction of your data, and withdraw your consent where applicable. You may also object to how your data is processed in some circumstances. To exercise your rights, please contact us at [insert email].
11. Cookies and Website Tracking
We may use cookies and similar tracking tools on our website to enhance your browsing experience, gather usage data, and improve website performance. You can manage or disable cookies via your browser settings. For more detailed information, please see our separate Cookie Policy.
12. Changes to This Policy
We may occasionally update this Privacy Policy to reflect legal, technical, or business developments. The latest version will always be published on our website, and the “Effective Date” at the top will indicate when it was last revised. Your continued use of our services indicates your acceptance of the updated policy.
13. Contact Us
If you have any questions or concerns about how we handle your personal data, or if you wish to exercise any of your rights, please contact:
The Athletic Performance Platform Ltd
Email: info@athleticperformanceplatform.co.uk
Website: https://www.athleticperformanceplatform.co.uk
You also have the right to file a complaint with the UK’s Information Commissioner’s Office (ICO) at www.ico.org.uk.